AWARENESS & ACQUISITION 101
Course bundle
Brand awareness is the number one most important aspect of your marketing. Yes, I am BIG on hospitality, making our clients feel welcome, seen, and appreciated – but we can't do that if there's no one in the room, right?!
we go through each channel of acquisition - social media, press, brand partnerships, and the pros and cons of each.
implement a strategy to secure high value partnerships aligned with your brand
hear an hour long webinar by award winning agency, klo marketing, on the social media strategy they use with clients like marriott, drybar, and disney
close it out with a full hour presentation and workbook on all the different types of lead magnets & opt ins for your clients to indicate they want to hear more from you
$99 acquisition bundle
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What's included:
I work with clients all across the globe - big and small - to ensure their marketing strategies are sustainable, successful, and warm.
A huge piece of that puzzle, and the work that I do with clients over months, and even years -- comes down to understanding that your ideal client feels taken care of by you. We want to ensure that each client that come into our fold knows what lay ahead of them, what they can expect from interacting with our business, and above all, that they feel seen and appreciated. This course bundle includes four of my best webinars, strategically set in a way that will have you mastering your brand awareness from the very first webinar.
MODULE 1: detailing all the channels of acquisition, including pre and post work
MODULE 2: press, partnerships, and collabs, and how to secure these
MODULE 3: KLO MARKETING, ON THE SOCIAL MEDIA STRATEGY THEY USE WITH CLIENTS LIKE MARRIOTT, DRYBAR, AND DISNEY. includes a social strategy workbook
module 4: LEAD MAGNETS, OPT-INS, AND EMAIL LIST BUILDING
are you out of sight, out of mind?
How can a client experience your amazing product if they don't know you exist in the first place?
When I was working for SoulCycle corporate, overseeing 26 studios and training studio staff on best practices for client retention & community building, one thing kept coming up. The experience our clients had and the way that we connected with them had a drastic impact on whether or not they returned.
Inside this course, you'll learn my signature process that I use with private clients all over the globe. For the first time ever, you can do this at your own pace, with my expert coaching right in your pocket.
$99 LIFETIME ACCESS
Meet YOUR COACH
Hi, I'm Alexa, and I'm obsessed with giving small business owners the tools to build their dream businesses.
After 11 years in the health and wellness industry building lululemon, SoulCycle, and many others, I started a company to bring expert marketing knowledge to the little guys. I teach small business owners & entrepreneurs everything you need to know about launching and growing a wildly successful business you're proud of.
FOUNDER OF FOREVER FRIDAY CONSULTING
HOST OF THE FRIDAY SOCIETY PODCAST
@FOREVERFRIDAY.CO
“In the past, I had no retention strategy - just 'pray you love me'. Now, I have a plan. Thank you, Alexa.”
JOANNE, STUDIO OWNER
BEND YOGA DUNDAS
STEPHANIE, STUDIO OWNER
THROUGH THE BODY
Alexa has worked in-house at...
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