I help small wellness brands implement systems and strategies, so you can make more money, have more time, and get back to doing what you love.

My journey has been a lucky one.

For 4.5 years, I worked for lululemon, building communities.

I was hired at lululemon the day after college, working as a sales educator at the local mall. It didn't take long before I became obsessed with the company, the culture, and the community building that was part of the job. I worked my way up, and eventually became the community manager for the Flatiron Flagship store, managing relationships with fitness studios all across New York City.

From there, I moved into the Marketing Department at SoulCycle, overseeing 26 studios and 5 direct reports.

I was recruited to become a Regional Marketing Manager for SoulCycle, where I was responsible for the marketing efforts of studios across the Northeast Region. I oversaw all departments within this from Corporate Partnerships, training studios on outreach best practices, local partnerships including setting up classes within Bloomingdales SoHo and The Four Seasons, and much more.

Now my mission is to help smaller businesses like you learn the same tactics and practices.

You deserve access to the same expert marketing advice that the big guys have. I take what I spent years learning over the past nine years, and bring it to you. Through 1:1 consulting, group courses, and the podcast, my mission is to help you feel like business should be easy and fun.

Let's go from where you are to where you want to be.

However you choose to work together, I want you to be successful. But first, let's see if it's a fit. 

how you do anything is
how you do everything.

words I live by

soulcycle Studios i oversaw


GLOBAL podcasts

top 3%

entrepreneurs I've helped




mint chocolate chip ice cream



TV Show:

My Favorite Things

Rumble Boxing

Current Workout Fav:



And of course... Rocky the pup.

see services

Check out the available services by clicking below, and let's set up some time to connect.

Think we're a match?