I get it - marketing your small business, while still having time to operate it,
can feel

next to impossible.

the friday society

Monthly Membership


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What's included:

1 monthly webinar with worksheets and resources to help you implement the tools taught in real time.

Two monthly Q+A calls to ensure you're implementing the topics and learnings.

Accountability and ensuring you keep the train moving is my biggest accomplishment as a coach.

Slack access to a dedicated private channel for members, so you can ask questions and I can see how you're progressing

A welcome gift bag for members only – this has all of my favorite swag and I cannot wait to send these out! 

hop in

When you sign up...

get access to These goodies below

library full of marketing content

Each month will be focused on an area of marketing that I have seen weigh business owners down, and will provide tangible solutions you can implement immediately. You have access to a library of webinars & workbooks to help clear these issues up!

Homework & worksheets

Accountability is everything to me. The worst thing in the world is that you'd spend the money and not do the work. 

an invitiation to slack to connect with your peers on everything you learn

Hop on in, friends. My slack channel has everyone in my community -- clients, course students, and YOU as a member! We have a specific channel dedicated just to members so you can support one another. 

After 12 years in the health and wellness industry building lululemon, SoulCycle, and many others, I started a company to bring that marketing knowledge to the little guys.

Through 1:1 clients, Five Weeks to Waitlisted, and hosting The Friday Society Podcast, I help studio owners, instructors, and wellness brands go from underbooked, chaotic, and stressed to automated, waitlisted, and calm. 

Let's work together to implement systems and strategies for your fitness business, so you can make more money, have more time, and get back to spending time doing what you love.

Meet your cheerleader, (me) Alexa Cawley!

Podcast host, marketing expert, and beach lover

I help small business owners
build & run businesses that feel absolutely amazing and are wildly successful.

Ready to start?

see you in there, you badass biz owner!