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Here’s Exactly What I’d Do to Build a Sustainable and Successful Small Business in 2026

If I were starting (or restructuring) a small business in 2026, my goal wouldn’t be just growth — it would be sustainability, profitability, and sanity. A business that pays you well, doesn’t rely on constant hustle, and actually supports the life you want. The good news? Most of what creates long-term success isn’t flashy — […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

Hiring Strategy & Owning Performance Based Fitness Studios ft. Ashley Iwanicki of The Collective Studios

Ashley Iwanicki, Founder of The Collective Studios, joined me on the podcast to discuss performance reviews and building a sustainable business.

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email marketing made easy

AMA: Ads, Booking Podcast Guests, & Social Media Marketing Mistakes

A solo podcast episode where I talk about ads, booking podcast guests, burnout, and marketing mistakes.

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Angelique Velaquez of Vida Sana Studio

Business Transformation, Price Increases, & Burnout ft. Angelique Velazquez of Vida Sana Studio

Angelique Velaquez of Vida Sana Studio discusses how she pivoted her business model, overcoming burnout, and how to lead a team.

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Daniel Kosmala uScreen

Mastering Digital Memberships ft. Daniel Kosmala of uScreen

uScreen is a digital membership platform that I LOVE. Listen to the podcast about how to make your digital membership thrive.

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Thinking of Selling Your Business? What You Really Need to Know

A podcast conversation with Katy Richardson of Neighborhood Barre on selling your business.

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Grow Your Business through Referral Programs & Guest Passes

Listen to the podcast episode where I breakdown how to build a referral program that actually works and incentives for guest passes.

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Lindsay Arnold Cusick, Founder of The Movement Club: Achieving Success, Motherhood, & Long-term Commitment

Lindsay Arnold Cusick, Founder of The Movement Club: Achieving Success, Motherhood, & Long-term Commitment

Lindsay Arnold Cusick, Founder of the Movement Club, joined me on the podcast to discuss motherhood and her journey to success.

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Hilary Hoffman, SotoMethod

Finance, Fitness, Family, & The Inspiring Leadership of Hilary Hoffman, Founder of SotoMethod

Hilary Hoffman, Founder of SotoMethod, discusses her journey into fitness entrepreneurship and her fertility journey.

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Goli Stoli Jetset Pilates

Building a Community Focused Pilates Studio ft. Goli Stoli of Jetset Pilates

Goli Stoli with Jetset Pilates discusses entrepreneurship, challenges, and success on the podcast.

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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