latest post

How To Run An Effective Promotion or Sale

Effective promotions and sales say a lot about your business. Learn how often and best practices when running a sale.

read now

Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

Enhance Your Core Value Messaging

Optimize your business messaging to clearly convey core values and reach your goals.

read it

SEO

How to Get Your Brand to Show Up On Google

Boost your brand to the first page on a Google search by implementing these 5 SEO principles. Quickly enhance your SEO + Brand Discoverability.

read it

Reports Every Business Owner Needs to Know

Hey everyone! This podcast was super fun because as I was walking on the treadmill I had this ah-ha moment of ‘I need to record a podcast about reports, like now.’ So I hopped off and sat down to record this for you! If you have ever worked with me 1:1 you know that reporting […]

read it

My Favorite Books on Money Mindset

Some of my favorite books around money mindset are below. Please note these are not books about investing, but truly focus on our relationship with money – our ability to hold big goals, have high expectations of our income, and really get to the core of our energy towards abundance. Here they are –  Rich […]

read it

5 Biggest Lessons from 5 Years in Business

Forever Friday Co turns 5!! Seriously you guys, I want to thank each of you so much for your support and the honor of working with you! I’m sincerely so grateful and hope you know that you are the best clients in the world! Watching your businesses scale and hit goals is the best part […]

read it

Ask Me Anything: Email Marketing Deep Dive

Hey everyone! In this week’s AMA podcast we talk all things email marketing! This was one of my favorite episodes to record because your questions were so good! I’ll cover some of the high level recommendations in the blog but the podcast really holds all of the juicy details so scroll down to go right […]

read it

AMA: Where to start? How often to raise prices? How many offers is too many?

Hey guys! Welcome back!!I wasn’t able to drop an episode because I was on the road visiting clients (shoutout Studio47 Pilates) in Cape Cod!! It was so much fun seeing clients in action and how successful they are. Flexibility in my own schedule is such a core value of mine, so I am eternally grateful […]

read it

AMA: All about Threads & Ways to Engage Non-Purchasers

We are back with another episode of Ask Me Anything! I took a much needed R&R vacation the week of July 4th, and of course, a new social media platforms goes live.  I quickly jumped on Instagram’s Threads platform and so far I am really enjoying it! It definitely has that start-up feel where everyone […]

read it

AMA: Should I start a membership? Am I too small for marketing?

Hey Guys! How are you liking the AMA podcasts? I’m loving answering your questions and it would be great to know if these are resonating with you! The questions keep rolling in and – get better & better. The first question I discussed is around memberships. Sometimes we can feel awkward ‘selling’ our services. It […]

read it

Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

Not sure where to start?

Take the quiz to identify where you have gaps in your marketing, and receive a customized plan to help you push past those roadblocks keeping you stuck.

take the quiz