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Daily Marketing Systems & Tools

Hi Friends! I was so inspired by this months Friday Society Membership webinar that I wanted to share this information to anyone who may not be a member. So let me get to it. As a small business owner, it can feel impossible to decide between the zillions of options that we have, and that […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

March Marketing Must Dos

Hey y’all!!! First things first – can I just say that this daylight savings time is confusing the F out of me? Is anyone else having a particularly hard time adjusting to this one? Am I just getting older? Time will tell – and if you think it’s because I’m getting old… don’t tell me.  […]

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February Marketing Must-Dos

Hellooo everyone!!! I hope that wherever you are, the sun is starting to set a little later and the hopefully distant warmer weather is feeling closer and closer each day. Let’s dive into the must-dos for February –   If you’re implementing a client appreciation program for the first time, it’s important to START with […]

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January Marketing Must-Dos

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end […]

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Launching a product 101

If you’ve been keeping up on social, you’ll know that I recently relaunched The Friday Society Membership. In just one day, I hit my goal of 20 sign ups and was over the moon. But here’s the thing – I’ve actually done this before, and completely flopped.  I was chatting with a friend last night, […]

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SoulCycle’s Marketing Miss

Hey everyone!! In today’s solo episode, I break down SoulCycle’s latest (cringey) marketing campaign, where they’re allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:  My experience working at SoulCycle HQ in the marketing department  SoulCycle’s latest marketing campaign, poking at Peloton What I would […]

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My top picks for Business-Boosting Black Friday deals

Hello friends!! I hope that you all had the most fulfilling Thanksgiving possible — whether that meant hanging with family, teaching to a packed class, or hiding from the world (no judgement from me, ever).  But what follows Thanksgiving is always a little… intense. Anyone else wake up with an inbox of approximately one million? […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

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