latest post

How to Achieve Optimal Well-Being ft. Alana Kessler, MS RD

Alana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well […]

read now

Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

It’s Okay to Feel the Weight ft. Regina Smith

I recently caught up with friend and former lululemon ambassador, Regina Smith. I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha. She is also the owner of a coffee shop and local watering […]

read it

Everything You Need for Successful Online Classes ft. Dianna Falzarano, Founder of Dynamic Fitness

I recently had the opportunity to speak with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. […]

read it

It’s Time to Stand Up for Yourself ft. Anne Mahlum, founder, Solidcore and Back On My Feet

Recently I had the opportunity to speak with Anne Mahlum, who is both the founder and former CEO of Back On My Feet, as well as the founder, former CEO and currently Executive Chairwomen of Solidcore.  Anne is a powerhouse which comes across in every second of our conversation. Her mentality around innovation is one […]

read it

What it Takes to Train Miss Universe and Establish a Cult-Like Reputation ft. Marissa West, CEO & Heidi Hillman, COO, West Kept Secret

I recently had the opportunity to sit down and get the secrets behind Charlotte, North Carolina’s West Kept Secret. The duo behind WKS is Marissa West and Heidi Hillman and since 2017 they’ve been bringing their dynamic workout to the fitness fanatics of Charlotte and now, thanks to their streaming platform, everywhere else.  The story […]

read it

Turning a Profit During Lockdown ft. Katie Atterbery, Studio Owner of Rush Cycle Encinitas

For most small business owners, myself included, the second week of March was probably one of the worst weeks on record. While most of us were scrambling, trying to figure out what to do now that our profits and revenue streams were hitting such a tall wall, Katie Atterbery was over in San Diego, CA, […]

read it

Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

free workbook & bonus training

download the workbook that turns first timers into a lifetime clients, and get the bonus training in your inbox.

download