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take the quiz - what's the missing link of your marketing?

I've built some of the biggest names in health & wellness. you're next.

I help small business owners go from underbooked, chaotic, and stressed to automated, waitlisted, and calm. Sound good? Let's get started.

You deserve access to the same expert marketing advice that the big guys have. I take what I spent years learning at lululemon and soulcycle, and bring it to you.

Welcome to my signature process that has helped clients reach record revenue months, higher-utilized classes than they ever thought possible, all while spending little to no budget on marketing. I take my 11 years in the health & wellness industry and teach you literally everything I've learned along the way - and then some.

After 11 years in the health and wellness industry building lululemon, SoulCycle, and many others, I started a company to bring that marketing knowledge to the little guys.

Through 1:1 clients, Five Weeks to Waitlisted, and hosting The Friday Society Podcast, I help studio owners, instructors, and wellness brands go from underbooked, chaotic, and stressed to automated, waitlisted, and calm.

Let's work together to implement systems and strategies for your fitness business, so you can make more money, have more time, and get back to spending time doing what you love.

Hey, I'm Alexa!

Marketing EXPERT, beach lover, & podcast host.

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What brings you here?

I need one-on-one guidance for my business.

My agency, Forever Friday Consulting, provides individualized marketing strategy consulting for health & wellness clients. We work with all clients, big and small, but you must be a fitness or wellness based business to be considered.

I need to learn the basics of marketing my business.

Five Weeks to Waitlisted is my signature marketing course, ideal for all small businesses. We work together to implement systems and strategies for your business, so you can make more money, have more time, and get back to spending time doing what you love.

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