I've built some of the biggest names in health & wellness. you're next.

Let's get started

The health & wellness industry is unlike any other. You need an expert with over a decade in
this specific field.

After 11 years in the health and wellness industry building lululemon, SoulCycle, and many others, I started a company to bring that marketing knowledge to the little guys.

Through 1:1 clients, Five Weeks to Waitlisted, and hosting The Friday Society Podcast, I help studio owners, instructors, and wellness brands go from underbooked, chaotic, and stressed to automated, waitlisted, and calm. 

Let's work together to implement systems and strategies for your fitness business, so you can make more money, have more time, and get back to spending time doing what you love.

Hey, I'm Alexa!

Marketing EXPERT, beach lover, & podcast host.

tell me more

I'm early in my biz and need inspiration.

I host The Friday Society Podcast, where I speak to experts in the health & wellness industry, and hear what they would and wouldn't do again. It's a great place if you love hearing other's stories and are a big note-taker.

What brings you here?

I need someone to take marketing off my plate.

My agency, Forever Friday Consulting, handles full-scope marketing for health & wellness clients. We work with all clients, big and small, but you must be a fitness or wellness based business to be considered. 

I need to learn the basics of marketing my business.

Five Weeks to Waitlisted is my signature marketing course, ideal for all small businesses. We work together to implement systems and strategies for your business, so you can make more money, have more time, and get back to spending time doing what you love.

Inquire about 1:1

learn more about the course

LISTEN to the podcast