Brittany Driscoll, CEO and Co-Founder of Squeeze joined me on the Friday Society Podcast! To be honest, this may be my favorite podcast I’ve ever recorded because Brittany is such an incredible inspiration!
We discussed her fascinating journey through her impressive career. From her instrumental role in scaling the wildly successful Drybar to her innovative venture with Squeeze. Her story is one of passion, vision, and an unyielding commitment to enhancing the guest and employee experience.
A Vision for Affordable Luxury
Squeeze is more than just a massage therapy service—it’s a revolution in the industry! Seriously.
By focusing on affordable luxury, Brittany addresses common frustrations within the massage therapy industry head-on. Squeeze offers a seamless and tech-driven experience. Squeeze’s technology platform allows for highly customizable appointments. They ensure that every guest receives the perfect blend of services and amenities tailored to their needs.
This commitment to excellence has earned Squeeze over 100,000 five-star reviews (wow!). This truly is a testament to the brand’s dedication to customer satisfaction.
Building a Brand with Heart
Brittany’s approach to business is deeply rooted in creating emotional connections and delivering exceptional experiences. Drawing inspiration from brands like lululemon, known for their clear vision and values, Brittany emphasizes the importance of understanding and catering to customer needs. Time management and a focus on emotional connections are key pillars in Squeeze’s strategy. They make sure that every interaction leaves a lasting positive impression.
Growth Through Community
One of the standout elements of Squeeze’s growth strategy is its emphasis on local engagement and community partnerships. By embedding itself within the fitness and wellness sectors, Squeeze fosters real connections that drive sustained growth. Their membership model not only promotes customer loyalty but also integrates Squeeze into the daily lives of its members This creates a sense of belonging and community.
Strategic Planning for Success
A successful business doesn’t just happen; it requires meticulous planning and strategic foresight. Brittany I talked about her valuable insights into creating a financial model that manages service utilization, understands peak times, and adjusts staffing accordingly. By researching industry trends and consumer behavior, Squeeze continually refines its offerings based on feedback, ensuring that they stay ahead of the curve.
The long-term sustainability of Squeeze is built on providing unique experiences and maintaining a positive brand presence, even as the company scales. Brittany’s mantra, “7 p’s: Prior proper planning prevents piss poor performance,” encapsulates the thorough planning and documentation that underpin Squeeze’s success.
Personal Insights and Future Aspirations
Beyond her professional achievements, Brittany shares glimpses of her personal life and aspirations. Her dedication to a consistent workout routine underscores her commitment to wellness, a value that permeates her professional endeavors. Looking ahead, Brittany aspires to be a mentor and inspire others. Which I am confident she is already doing! Her admiration for lululemon’s practices and her experience restructuring a marketing department highlight her continuous pursuit of growth and excellence.
Conclusion
Brittney Driscoll’s journey with Squeeze is a testament to the power of vision, innovation, and unwavering dedication to customer experience. By revolutionizing the massage industry with affordable luxury and a tech-driven approach, Squeeze sets a new standard for guest and employee satisfaction.
As Brittany continues to lead with passion and purpose, Squeeze is poised for continued success and growth, making a lasting impact on the wellness industry.
Tune into the Friday Society podcast to hear more about Brittney Driscoll’s inspiring journey and discover how Squeeze is changing the way we think about massage therapy.
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