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Finding Success Through Being a Rookie and a Vet, and Why We’re Not Cancelling 2020 ft. Maria Costello

Maria Costello was already a pro at pivoting when the pandemic hit. As the founding instructor at 3 studios on Long Island all while maintaining her full-time position in a corporate company, she knows a thing or two about staying balanced when things get hectic…oh and did I mention she just had a baby in […]

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

Trauma Anniversaries, Knowing You’re Not Alone and the Menu of Meditation ft. Ceasar F. Barajas

As we approach the one year anniversary of this pandemic and our isolated lives, I wanted to share a conversation that’s near and dear to my heart. I recently sat down with a friend of mine,  Ceasar F. Barajas. Caesar and I connected through lululemon and I think you’ll understand why we’ve kept in touch […]

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What it Takes to Train Miss Universe and Establish a Cult-Like Reputation ft. Marissa West, CEO & Heidi Hillman, COO, West Kept Secret

I recently had the opportunity to sit down and get the secrets behind Charlotte, North Carolina’s West Kept Secret. The duo behind WKS is Marissa West and Heidi Hillman and since 2017 they’ve been bringing their dynamic workout to the fitness fanatics of Charlotte and now, thanks to their streaming platform, everywhere else.  The story […]

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The Essentials of Brand Building ft. Gabby Etrog Cohen

Hey everyone, I’m really happy I got the opportunity to catch up with Gabby Cohen on the pod. Gabby is a brand builder through and through. With an impressive resume that includes SoulCycle (where we met!), RentTheRunway and now Harry’s, Gabby knows the important role marketing plays in the growth of a brand. On this […]

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The Importance of Diversifying Your Community ft. Elizabeth & Dale from Sweats And The City

Hey everyone! I am so excited to bring you our episode with Eizabeth Endres and Dale Borchiver from Sweats and the City! Elizabeth and Dale are two of the sweetest, most professional influencers I’ve had the pleasure of working with.  Elizabeth and Dale started Sweats and the City in 2016, and have become one of […]

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What Makes an Instructor Magnetic? ft. Angie Hamblin and Alisha Molina of The Sweat Society

In Episode 6 of The Friday Society Podcast, we sit down (virtually and across the country) with Angie Hamblin and Alisha Molina of The Sweat Society. Angie and Alisha met working for lululemon in San Diego, and instantly hit it off. They talk to us about the early days of the boutique fitness industry, the […]

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Turning a Profit During Lockdown ft. Katie Atterbery, Studio Owner of Rush Cycle Encinitas

For most small business owners, myself included, the second week of March was probably one of the worst weeks on record. While most of us were scrambling, trying to figure out what to do now that our profits and revenue streams were hitting such a tall wall, Katie Atterbery was over in San Diego, CA, […]

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

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