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My top picks for Business-Boosting Black Friday deals

Hello friends!! I hope that you all had the most fulfilling Thanksgiving possible — whether that meant hanging with family, teaching to a packed class, or hiding from the world (no judgement from me, ever).  But what follows Thanksgiving is always a little… intense. Anyone else wake up with an inbox of approximately one million? […]

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

Isaac Boots on Instagram Trolls, Raising Over $1.5M, and Being Hollywoods favorite Booty Burner

I recently got to chat with Isaac Calpito or better known as Isaac Boots. Isaac has an infectious personality and is quick to share that his path to TORCH’D fame was not traditional but paved by self-belief and the pursuit of fearlessness.  Born and raised in Hawaii, Isaac is a celebrity trainer, choreographer and Broadway dancer with a […]

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How to Achieve Optimal Well-Being ft. Alana Kessler, MS RD

Alana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well […]

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It’s Okay to Feel the Weight ft. Regina Smith

I recently caught up with friend and former lululemon ambassador, Regina Smith. I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha. She is also the owner of a coffee shop and local watering […]

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Everything You Need for Successful Online Classes ft. Dianna Falzarano, Founder of Dynamic Fitness

I recently had the opportunity to speak with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. […]

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It’s Time to Stand Up for Yourself ft. Anne Mahlum, founder, Solidcore and Back On My Feet

Recently I had the opportunity to speak with Anne Mahlum, who is both the founder and former CEO of Back On My Feet, as well as the founder, former CEO and currently Executive Chairwomen of Solidcore.  Anne is a powerhouse which comes across in every second of our conversation. Her mentality around innovation is one […]

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So You Want to Get Investment in Your Brand ft. Ed Buckley CEO of PeerFit

Since 2010 PeerFit has been making fitness accessible to corporate employees all over the country. Seeking to “redefine wellness” Peerfit was created to eliminate red tape, streamline personalization, and connect health dollars with fitness experiences people actually wanted to use. The man behind it all is chairman and CEO, Ed Buckley.  As a former lululemon […]

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Every Single Response We’ve Ever Gotten to, “What’s Your Absolute Favorite Song to Workout To?”

Whether we’re sweating it out on the mat, running a lap on the treadmill, doing burpees until our hearts are racing or riding home at SOUL, one thing’s for certain: we’re listening to some pump up music. Every week on The Friday Society we wrap up the episode by asking our guests to name their […]

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Finding Success Through Being a Rookie and a Vet, and Why We’re Not Cancelling 2020 ft. Maria Costello

Maria Costello was already a pro at pivoting when the pandemic hit. As the founding instructor at 3 studios on Long Island all while maintaining her full-time position in a corporate company, she knows a thing or two about staying balanced when things get hectic…oh and did I mention she just had a baby in […]

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Trauma Anniversaries, Knowing You’re Not Alone and the Menu of Meditation ft. Ceasar F. Barajas

As we approach the one year anniversary of this pandemic and our isolated lives, I wanted to share a conversation that’s near and dear to my heart. I recently sat down with a friend of mine,  Ceasar F. Barajas. Caesar and I connected through lululemon and I think you’ll understand why we’ve kept in touch […]

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

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