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Launching a product 101

If you’ve been keeping up on social, you’ll know that I recently relaunched The Friday Society Membership. In just one day, I hit my goal of 20 sign ups and was over the moon. But here’s the thing – I’ve actually done this before, and completely flopped.  I was chatting with a friend last night, […]

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

Full Circle Moments

Full circle moments really are special, aren’t they? I want to share two that have been going on in my world – Number 1 :  My October panel & retreat has been saved!!  Okay, this one was a roller coaster of emotions. Three years ago, when my business was in its infancy and The Friday […]

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August Marketing Must-Dos

Hi everyone!! I’m going to start doing a roundup of my monthly marketing must-dos. This will be trends I’m observing from my clients & members all around the world, as well as cultural and timing trends I’m advising my private clients to keep in mind. I hope you’ve all had a summer filled with sunshine, […]

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SoulCycle’s Marketing Miss

Hey everyone!! In today’s solo episode, I break down SoulCycle’s latest (cringey) marketing campaign, where they’re allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:  My experience working at SoulCycle HQ in the marketing department  SoulCycle’s latest marketing campaign, poking at Peloton What I would […]

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The Ripple Effect with Angela Manuel Davis

Hey everyone!! Today’s episode with Angela Manuel-Davis will literally change your day, week, month, and I am not exaggerating. Angela is the Chief Motivation Officer at AARMY, and a quick google search will tell you she’s praised by Beyonce and Oprah, is LA’s most inspiring trainer, and so much more. This episode was a total […]

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Lesley Logan on Doubling Your Business Overnight, Consistency, and The Long Game

Hey friends! If you haven’t tuned into my recent episode with Lesley Logan, what are you waiting for?! Lesley has been in the fitness industry for over 14 years, and has so much valuable experience that she was able to share with me.   Here were some of my favorite takeaways –   1. What it was like […]

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Has the sun set on TalentHack?

Hi everyone!!  Updated Jan 31, 11:00am EST I wasn’t exactly sure how to start this blog post, because this is such a strange situation. Around 5pm Friday night (1/28), I got a flurry of texts and emails asking me if I knew that TalentHack was going under. There were a few emails attached, stating from […]

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My top picks for Business-Boosting Black Friday deals

Hello friends!! I hope that you all had the most fulfilling Thanksgiving possible — whether that meant hanging with family, teaching to a packed class, or hiding from the world (no judgement from me, ever).  But what follows Thanksgiving is always a little… intense. Anyone else wake up with an inbox of approximately one million? […]

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Isaac Boots on Instagram Trolls, Raising Over $1.5M, and Being Hollywoods favorite Booty Burner

I recently got to chat with Isaac Calpito or better known as Isaac Boots. Isaac has an infectious personality and is quick to share that his path to TORCH’D fame was not traditional but paved by self-belief and the pursuit of fearlessness.  Born and raised in Hawaii, Isaac is a celebrity trainer, choreographer and Broadway dancer with a […]

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How to Achieve Optimal Well-Being ft. Alana Kessler, MS RD

Alana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well […]

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

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