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So You Want to Get Investment in Your Brand ft. Ed Buckley CEO of PeerFit

Since 2010 PeerFit has been making fitness accessible to corporate employees all over the country. Seeking to “redefine wellness” Peerfit was created to eliminate red tape, streamline personalization, and connect health dollars with fitness experiences people actually wanted to use. The man behind it all is chairman and CEO, Ed Buckley.  As a former lululemon […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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The Essentials of Brand Building ft. Gabby Etrog Cohen

Hey everyone, I’m really happy I got the opportunity to catch up with Gabby Cohen on the pod. Gabby is a brand builder through and through. With an impressive resume that includes SoulCycle (where we met!), RentTheRunway and now Harry’s, Gabby knows the important role marketing plays in the growth of a brand. On this […]

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The Importance of Diversifying Your Community ft. Elizabeth & Dale from Sweats And The City

Hey everyone! I am so excited to bring you our episode with Eizabeth Endres and Dale Borchiver from Sweats and the City! Elizabeth and Dale are two of the sweetest, most professional influencers I’ve had the pleasure of working with.  Elizabeth and Dale started Sweats and the City in 2016, and have become one of […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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