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Lesley Logan on Doubling Your Business Overnight, Consistency, and The Long Game

Lesley Logan is the Founder of various badass businesses supporting pilates instructors and students. Lesley is an author, podcaster, and offers private business coaching. She has been in the fitness industry for over 14 years, and has so much valuable experience that she was able to share with me. What’s so amazing about Lesley is […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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Isaac Boots on Instagram Trolls, Raising Over $1.5M, and Being Hollywoods favorite Booty Burner

I recently got to chat with Isaac Calpito or better known as Isaac Boots. Isaac has an infectious personality and is quick to share that his path to TORCH’D fame was not traditional but paved by self-belief and the pursuit of fearlessness.  Born and raised in Hawaii, Isaac is a celebrity trainer, choreographer and Broadway dancer with a […]

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Everything You Need for Successful Online Classes ft. Dianna Falzarano, Founder of Dynamic Fitness

I recently had the opportunity to speak with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. […]

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It’s Time to Stand Up for Yourself ft. Anne Mahlum, founder, Solidcore and Back On My Feet

“Don’t let yourself get caught up in all the work that’s ahead of you. Once you start going through the checklist, you will talk yourself out of it. There’s no entrepreneur out there that knows everything about the business they have started. Not one.” Anne Mahlum, is a self-made two time entrepreneur, Founder & former […]

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So You Want to Get Investment in Your Brand ft. Ed Buckley CEO of PeerFit

Since 2010 PeerFit has been making fitness accessible to corporate employees all over the country. Seeking to “redefine wellness” Peerfit was created to eliminate red tape, streamline personalization, and connect health dollars with fitness experiences people actually wanted to use. The man behind it all is chairman and CEO, Ed Buckley.  As a former lululemon […]

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The Essentials of Brand Building ft. Gabby Etrog Cohen

Hey everyone, I’m really happy I got the opportunity to catch up with Gabby Cohen on the pod. Gabby is a brand builder through and through. With an impressive resume that includes SoulCycle (where we met!), RentTheRunway and now Harry’s, Gabby knows the important role marketing plays in the growth of a brand. On this […]

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The Importance of Diversifying Your Community ft. Elizabeth & Dale from Sweats And The City

Hey everyone! I am so excited to bring you our episode with Eizabeth Endres and Dale Borchiver from Sweats and the City! Elizabeth and Dale are two of the sweetest, most professional influencers I’ve had the pleasure of working with.  Elizabeth and Dale started Sweats and the City in 2016, and have become one of […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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