Eoin Finn doesn’t even need an introduction but just in case you aren’t familiar, he is the Founder of Blissology and a world renowned Yogi. He was one of the first ‘yoga celebrities’ renowned by Oprah, Yoga Journal, and more, has been sharing his passion for yoga, philosophy, and movement since 1989! I’m so honored to have Eoin on the Friday Society Podcast.
Eoin’s path is so inspiring because his story started out by teaching Ashtanga Yoga, with credit card debt, while having zero students show up for 7 weeks! But he believed in his purpose and had true resiliency because by the end of the year he outgrew his 100 person space. And now look at him, he has built the Blissology brand into a thriving business and has once taught a class to over 10,000 people!
If you are in the fitness world or a yogi you have had a front row seat to how yoga has changed and evolved over the years. Originally, the heart of yoga is about the mind/body connection, pranayama, nervous system regulation, and the ancient teachings dating back to Patanjali.
Eoin opened up about his opinion on the problems with the yoga industry today which are oversaturation, how difficult it is to offset leasehold payments with appropriate pricing, and yoga trying to find its place in the fitness industry.
I’ve heard over and over that you should charge less for yoga and definitely should not be charging like you would for a HITT class. But I disagree with this thought process and had a great conversation with Eoin about why he disagrees as well. Yoga is a service and you should be compensated appropriately for your service. Yoga is healing and therapeutic and it’s absolutely worth charging for!
Why shouldn’t you be charging $25 for a yoga class if you have a wonderfully experienced teacher, a beautiful space, and offering health-giving benefits?
Recently, we have been seeing yoga classes almost mimicking fitness classes where the only focus is on working out the physical body. However, Eoin believes this is cyclical and within 3 years the industry will circle back to the foundational principles.
I am a RYT and yoga for me has a much deeper meaning beyond just the physical aspect. That’s why I respect Eoin so much and had such an insightful conversation! Blissology is focused on drawing people into their parasympathetic nervous system, meditation, and kindling the connection we have with our innermost self.
Eoin’s perspective on the yoga industry is to buy the stock now! We both agree that the true essence of yoga will come back into studios and students will once again be looking to slow down and reconnect to themselves.
Stay tuned for a future episode with Eoin Finn on the physiology of yoga!
If you’d like to learn more about Blissology click here!