Sarah Weiss, the Founder of On Brand by Sarah, joined me on The Friday Society Podcast to discuss simplifying social media strategy and authentic communication.
I have been following Sarah for a while and have learned a lot from her social media content. She is so authentic and refreshing because her personality shines through.
As brand builders, marketers, and entrepreneurs, we’re constantly seeking the next breakthrough that will catapult our brands into the hearts and minds of our audience. In this episode, we uncovered the art of creativity, streamlining engagement, and monetization on digital channels.
Diversifying Your Inspirational Diet
Creativity in branding doesn’t happen in a vacuum. It thrives on diversity and on the cross-pollination of ideas from a multitude of sources.
Sarah has a dynamic view on viewing content. It’s not about just viewing content that matches your specific industry but consuming content from a variety of fields. Whether it’s cats, fashion, or culinary arts, stepping outside your comfort zone can lead to groundbreaking ideas that set your brand apart. This is not about copying what others are doing; it’s about finding inspiration in the unexpected and weaving it into your brand’s narrative.
Simplifying Social Media to Amplify
In the busy and buzzing world of social media platforms like Instagram and TikTok, attention is the currency. Your call to action is the investment pitch. But how do you make your pitch stand out? The key, as highlighted by Sarah, is simplicity!
Imagine a call to action so clear and effortless that your audience can’t help but engage. On platforms where a swipe or a tap is the line between connection and distraction, your message must cut through the noise. Simplify your calls to action, make them impossible to ignore, and watch as your engagement rates soar.
Check out this blog I recently posted on Quick Tips to Improve Your Instagram Visibility.
Software Systems as Game-Changers
Interaction is the heartbeat of social media. Yet, in the age of instant gratification, waiting for a response can be disheartening. Enter ManyChat, both Sarah and I have used ManyChat and I can attest that it’s a great tool for automating responses.
With ManyChat, you can set up smart, conversational bots that interact with your audience even when you’re focusing on other aspects of your business. This automation ensures that your brand is present, ready to engage, and always building those crucial relationships that lead to loyalty and sales.
Monetizing Instagram Stories
Personally, I have monetized a lot through social media. A lot of The Friday Society Members have come through following me on social media. I also encourage members to build their newsletters which was our focus last month in TFSM.
There are many strategies for leveraging social media that can be fun and exciting. Such as incorporating direct links and polls in your stories, you can drive not only engagement but also lead generation.
This strategy has the ability to transform your content into a dual-purpose powerhouse. You can provide value and entertainment while seamlessly guiding your audience towards monetization opportunities. This approach is a game-changer for brands looking to capitalize on the intimate and ephemeral nature of IG stories.
Embracing Imperfection on Social Media
“Done is better than perfect.” This principle is a beacon for action-takers, including myself. Sarah also lives by this mindset. The unobtainable quest for perfection can be the enemy of progress, and in the fast-paced world of branding, agility and adaptability.
By embracing this principle, you give yourself the permission to experiment, to learn, and to evolve. It’s about putting your work out there, gathering feedback, and refining as you go. This approach not only accelerates your growth but also fosters a genuine connection with your audience, who will appreciate your authenticity and commitment to improvement.
In Conclusion
Your brand’s journey to success is a mosaic of inspiration, simplicity, interaction, monetization, and action. By drawing from diverse content, simplifying your calls to action, automating engagement, creatively monetizing your platforms, and prioritizing progress over perfection, you set the stage for a brand that resonates and a strategy that delivers.
Make your message clear, let automation work for you, turn your stories into gold, and remember that in the world of branding, done will always be better than perfect. Now is the time to unleash the full potential of your brand!
The Friday Society Membership
This is a monthly membership with over 100+ amazing health and fitness entrepreneurs from all over the world. For just $58 a month, this includes 1 monthly training and 2 working office hours. Not to mention perks such as a (very) active Slack group community and discounts to private consultations. You can cancel at anytime! Send me a message on Instagram if you have any questions or sign up here!
Check out Sarah’s website here!
Follow Sarah Weiss on Instagram here!
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