So You Want to Get Investment in Your Brand ft. Ed Buckley CEO of PeerFit

April 23, 2021

Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

Since 2010 PeerFit has been making fitness accessible to corporate employees all over the country. Seeking to “redefine wellness” Peerfit was created to eliminate red tape, streamline personalization, and connect health dollars with fitness experiences people actually wanted to use. The man behind it all is chairman and CEO, Ed Buckley. 

As a former lululemon employee, I was lucky enough to enjoy a similar benefit so I truly understand the importance physical wellness plays in having work life balance and establishing connections with your peers. While I was constantly immersed in the world of fitness so many have little exposure to the benefits of group fitness classes and for so many more it’s a tough expense to afford. I’m so glad that PeerFit exists to build workplace culture for the masses and as you’ll hear me say throughout the episode, it’s truly an amazing business model.

Ed and I met via Clubhouse and I’ve loved hearing about how his business got off the ground and his mentality around constantly learning: “I love being a student and I love learning. I think when you approach life with the mentality that you’re always supposed to be learning your ego can’t get in front of you and trip you up.”

Clearly Ed has the recipe for success both with the nature of his business and through his positive attitude. It’s a mentality that clearly trickles down throughout the business. As we discuss in the episode, feedback is essential to Ed and the Peerfit business. Recently Ed came across employees from the Wellness Solutions department praising each other on LinkedIn for their recent 1:1 and coaching. I just love how fired up this made Ed, “How cool is it that feedback is in our DNA as a company, people are giving constant coaching feedback and people are loving and praising the feedback they’re receiving.” That’s what I call success. 

There’s so many great nuggets here and soundbites of inspiration. I’ll leave you with my favorite quote from Ed, “Life’s about being passionate, being hungry and constantly trying to get better. If you have that mentality, I don’t care if you’re in year one or year ten, you’re gonna have a great life and a great business.” 

Explore more categories:  Brand Building

share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas