SoulCycle’s Marketing Miss

July 28, 2022

Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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Hey everyone!! In today’s solo episode, I break down SoulCycle’s latest (cringey) marketing campaign, where they’re allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about: 

  • My experience working at SoulCycle HQ in the marketing department 
  • SoulCycle’s latest marketing campaign, poking at Peloton
  • What I would do if I were Peloton
  • The comments and messages I’ve been getting from you all 
  • How to engage in partnerships & brand collaborations that are actually effective and allow everyone to win

Hope you love it!!

PS this is the episode of HIBT I was referencing 🙂 

Explore more categories:  Marketing Strategy, Uncategorized

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING