Hey everyone!! In today’s solo episode, I break down SoulCycle’s latest (cringey) marketing campaign, where they’re allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:
- My experience working at SoulCycle HQ in the marketing department
- SoulCycle’s latest marketing campaign, poking at Peloton
- What I would do if I were Peloton
- The comments and messages I’ve been getting from you all
- How to engage in partnerships & brand collaborations that are actually effective and allow everyone to win
Hope you love it!!
PS this is the episode of HIBT I was referencing 🙂