Hi! Simone De La Rue joined me on the Friday Society podcast! It was amazing to talk with someone who is so respected in the fitness industry! Simone De La Rue is the creator of Body by Simone, a celebrity trainer, health and wellness coach, author of ‘The 8 Week Total Body Makeover’, and speaker! She does it all!
Simone’s story is so inspirational and she dives into all the things that helped build her success. She was incredibly open and honest about challenges she faced after the pandemic and her goals for the future. We are seeing so much success right now in the boutique fitness, but as small business owners, we always need to stay on top of our game! Tune into the podcast now by scrolling down!
Building an Empire with Heart and Hustle
The Inspiring Journey of Celebrity Fitness Trainer Simone De La Rue
In the ever-evolving world of fitness, few names shine as brightly as Simone De La Rue. Body By Simone was founded in 2011. It’s safe to say Simone has seen a lot of changes in the health and wellness industry.
As the founder of Body by Simone, she’s carved out a unique niche in the saturated fitness market by empowering women! She has also built a dance-based fitness empire that inspires and empowers individuals across the globe.
From Passion to Profit: The Genesis of Body by Simone
Simone’s story is a testament to the power of passion! Throughout our conversation you can feel and hear her enthusiasm for fitness. Her love for dance and commitment to health and fitness led her to create Body by Simone, a boutique fitness brand. Body by Simone has taken New York City and Los Angeles by storm! Not only are celebrities chasing her but people all over the world are loving her workouts.
Unlike many entrepreneurs who chase profit, Simone’s focus has always been on passion. This dedication to doing what she loves has not only driven her success but has also set her apart in the competitive fitness landscape.
Navigating the Pandemic: Resilience and Reinvention
The COVID-19 pandemic presented unprecedented challenges for boutique fitness businesses. Unfortunately, she had to cut 50% of her brick and mortar studio model. Simone candidly discussed the impact of the pandemic on her business, from financial struggles due to closures to the necessity of pivoting to online classes. Her ability to adapt and embrace digital platforms not only kept her business afloat but also expanded her reach, allowing her to connect with clients worldwide.
This is so important because as business owners we need to be nimble enough to adapt and change when necessary!
Creating a Welcoming Community: Beyond the Workout
One of the key elements that distinguishes Body by Simone is the welcoming environment Simone has cultivated. She believes in selling a feeling rather than just a look. As well as creating a community where everyone feels valued and motivated. This inclusive atmosphere has been instrumental in building a loyal client base and fostering a positive, supportive fitness culture.
The Evolution of a Fitness Mogul: Lessons Learned
Simone’s journey from private training to group classes and eventually to a full-fledged fitness empire is filled with valuable lessons. She discussed the challenges of trainer turnover, the complexities of delegating tasks, and the importance of trust in team management. Her experiences highlight the significance of setting boundaries as a boss and the pitfalls of hiring friends in business, offering a treasure trove of insights for aspiring fitness entrepreneurs.
When it comes to hiring a friend she discusses the importance of being careful when hiring friends. A lot of my members in TFSM have had this situation where their friend would love to join their business but there is a fine line between business and friendship. It’s really important to make sure that you can have trustworthy and honest conversations with friends especially if they are not carrying out your vision the way you want.
Balancing Act: Work, Life, and Future Aspirations
Maintaining a work-life balance is a constant challenge for business owners, and Simone is no exception. She shared her strategies for balancing professional demands with personal well-being, emphasizing the importance of self-appreciation and setting realistic business goals. Looking ahead, Simone is excited about upcoming collaborations and future aspirations, continuously striving to innovate and inspire.
Rebuilding and Thriving Post-Pandemic
As the world slowly recovers from the pandemic, Simone is focused on helping clients rebuild their fitness levels. She shared her favorite workout moves and essential software tools that aid in delivering top-notch virtual classes. Her positive outlook and commitment to financial stability serve as a beacon of hope and motivation for others navigating the post-pandemic landscape.
Conclusion: An Inspiring Blueprint for Success
As an empowering trainer, Simone De La Rue and her journey is a reminder that with passion, resilience, and a commitment to creating a positive impact, anything is possible! Her story is not just about building a successful fitness business. It’s about inspiring others to pursue their dreams, adapt to challenges, and create a community that uplifts and empowers. Whether you’re a fitness enthusiast or an aspiring entrepreneur, Simone’s journey offers invaluable lessons and an inspiring blueprint for success.
Stay tuned for more updates and insights as she continues to innovate and inspire in the world of fitness.
Join the Body by Simone community and be part of a movement that celebrates passion, resilience, and the joy of dance.
I’ve taken a Body By Simone class and let me tell you, it was so fun and so hard!
I love her method and style of teaching. Simone is so sweet and I’m grateful that she shared her story with me. She is a testament that boutique fitness is not going anywhere and there is light at the end of the tunnel after rebuilding your market strategy. Definitely give this episode a listen!
Find a Body By Simone class here!
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