Lesley Logan, a Pilates expert, is back for a second episode on The Friday Society Podcast. Today, we dove into an open and honest conversation about pricing, how to structure your membership, Pilates lineage and modalities, and industry predictions.
Lesley Logan was a guest on episode 49 which is still one of the most downloaded episodes of The Friday Society podcast! If you haven’t listened please follow this link to check it out!
Lesley Logan – A Pilates Expert
Lesley Logan’s resume has expanded since we last spoke a year ago. On top of being an expert Pilates instructor, Founder of OnlinePilatesClasses.com & PilatesAnytime – she is also a Pilates business coach, podcaster, and an all around badass.
Lesley’s abundance mindset is something I really respect and admire about her. Being in the fitness industry, with many Pilates options, it’s easy to feel like there isn’t enough clientele to go around. Lesley completely debunks this way of thinking and leaves the scarcity mindset at the door. We chat about having scarcity mindset when it comes to your business and making money which truly is a daily practice.
Energy and Burnout
I’ve talked about burnout on my podcast quite a bit, because having no energy to run my business means there is no business. It can feel chaotic, unenjoyable, and highly stressful when we are burning the candle at both ends. As business owners, we have to protect our energy and figure out where we can leverage tools to take action items off our plate. This plays a really big role in charging for your services appropriately.
Pricing and Creating Boundaries
Charging your worth, and standing by your policies, will help clients respect you and allow you to be more confident in what you are offering. Clients often ask questions about discounts or creating personalized packages but you are allowed to say ‘no.’
This doesn’t mean you will lose a client, because most of the time they are simply just asking the question. So don’t be afraid to uphold policies and create boundaries. For example, if a client only wants to pay cash but you are a card-only business, it may not be in your best interest to change your policy for this one client. Most likely, they will find a way to pay with a card and keep coming back.
Pilates Predictions
Lesley has been in the Pilates world for a long time. I wanted to get her opinion about predictions of the industry over the next few months and years. There was so much to unpack with her pilates predictions so take a listen. However, one of my favorites was that you have to be clear and conscious on membership packages that work for your business.
You can’t mimic another person’s business and expect yours to be successful. If your business model has smaller classes with fewer instructors, your margins and cost structure are going to be very different than the studio running 15 classes a day with several instructors.
Pricing Margins
I’ve hosted webinars for The Friday Society monthly membership about understanding your margins and profitability. For obvious reasons, it’s a hot topic.
Can you clearly, and easily, do the math on your membership cost per client and understand how much profit an individual client is bringing to your business?
Lesley breaks down membership options for different studio structures. Also, how important it is to set policies such as expiration dates on packages. Lesley works with several clients who are making a million dollars and do not have memberships. It works for them! There are lots of way to make money depending on your business model and goals.
This podcast is a must listen because these topics are what my clients are asking about all of the time. Check it out and let me know what you think!
Learn more about Lesley here!
If you’re interested in learning more about the The Friday Society Membership membership you can find all of the details here! This is a no-commitment monthly marketing membership with over 100+ health and wellness professionals all over the globe!
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