AMA: Basics of SEO, Capping New Clients, & Client Communication

July 10, 2023

Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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monthly MARKETING MUST-DOS

entrepreneurship

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MEDITATION & MINDFULNESS

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All of these AMA questions are so good and they are coming in fast! If you have any questions please submit them here!!

This episode was really fun because a few of these questions are real time topics I am considering in my business. We kick off this episode with a question from an OG member by discussing everyone’s favorite, but sometimes confusing, topic of SEO. Search engine optimization gives people the ability to find you on Google or other search platforms. Search engine’s are a huge channel of opportunity. Really think about what people are Googling which would lead them to you. 

For example, if you are a Pilates studio in NY, people might Google “best pilates NY’ or ‘best pilates near me.’ Maybe even notice what words you use when Googling and what keywords you want associated with your business in Google. These keywords should appear on your website so they can link together.

Blogs are another great way to encourage traffic to your website. Not only is this amazing free content but it’s also linking more keywords back to your website to enhance SEO. 

The second question was one that I’ve actually been dealing with myself. What do you do when you have so much interest that it’s difficult to take on new clients? Customer service and client experience is the #1 priority, and if you are finding yourself maxed out, pausing enrollment might be what you have to do to provide an excellent customer experience. I do recommend how to go about this in the episode because this strategy should be handled with care!

Client communication is personally a part of my business that I absolutely love. I love connecting with my members to hear about their wins and successes. There are many ways to communicate with clients depending on if the client is new, intro, or lapsed. I personally love creating automated workflows in FloDesk. I break down the different workflows depending on the client so stay tuned to the end!

If you are loving these episodes please reach out! And if you have anything you want to discuss further, remember to submit your questions here!

Here is my FloDesk code for 50% off. 

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING