Where to start in TFS Membership? How often to raise prices? How many offers is too many?

Hey guys!

Welcome back!! In this episode on The Friday Society Podcast I cover health and wellness pricing along with where to start in the membership. Last week, I wasn’t able to drop an episode because I was on the road visiting clients (shoutout Studio47 Pilates) in Cape Cod!! It was so much fun seeing clients in action and how successful they are. Flexibility in my own schedule is such a core value of mine and I am eternally grateful that my schedule allows me to hit the road whenever I need to.

I dropped an episode yesterday! Have you listed yet? The first question we discussed was from Veronica, who is a Friday Society member. She was wondering..

Where to start in TFS membership

There is so much useful content covered in the membership. Seriously, it covers all areas of your business and it’s thorough. Trust me on this one.

This past month in the membership, we discussed health and wellness pricing and covered the topic from different angels. This was a hot topic so I decided to extend it for a part 2. Part 1 by itself can take a full month to plan out and implement.

My biggest recommendation when starting the membership is to pick one subject that you want to optimize and start there. Perhaps, optimizing automations is where you need to start because that will snowball into other areas of your business. For example, setting up a Zapier automation to enroll a new client into a nurture sequence will take that task immediately off your plate.

FYI – If you are a Friday Society Member you have access to a Zapier tutorial so check that out!

Friendly reminder that all members receive a 20% discount off 1:1 sessions, so if you’ve been feeling like personalized attention will benefit you, I’d encourage you to get one on the books! My calendar has been filling through the summer, so snag a time if you know you need it.

Health and Wellness Pricing & Brand Consistency

Pricing and brand consistency go hand-in-hand. I go into all the details on the podcast but the short and sweet is that similar services should be priced consistently.

For example, pricing for a one hour HITT class should be consistent with a Stretch and Release class. If there is a discrepancy in pricing you are subconsciously communicating that one class has more value over the other. We discuss membership pricing in more detail on the podcast and we went DEEP into this topic within TFS membership.

Client Goals

I’ll round out this blog by asking this final question.

After a new client signs up, what is your goal? For the client to purchase a class pack, a membership, a private classes?

We can confuse our clients with too many pricing options so make sure that your pricing is concise and easy to follow. I discuss how often you should raise prices and if you should grandfather clients into new pricing structures.

I’m curious about how this resonates or if you’ve been resistant to pricing changes so leave a comment below or reach out!

Interested in joining The Friday Society Membership? Click here to learn more and signup!