Kim Goodman Upcycle Fitness and Social Club

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Building an Authentic Community: How Kim Goodman Grew Upcycle Fitness & Social Club

What does it really take to grow a small business without losing the thing that made people fall in love with it in the first place? For Kim Goodman, founder of Upcycle Fitness & Social Club, the answer comes down to people, relationships, and knowing when to let go of doing everything yourself. Kim has […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

Bobby McMullen Bobby Westside ClassPass

Why ClassPass is Hurting Fitness Studios, PE Backing, and Instructor Fair Pay ft. Bobby McMullen

Bobby McMullen aka Bobby Westside and I discussed how ClassPass is killing boutique fitness and how to build a brand with your instructors.

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Is Pilates + Physical Therapy the Future of Body Centric Movement? ft. Allie Duffy, Founder of The Pilates RX

Allie Duffy, the Founder of The Pilates RX and TFS Member, joined me to discuss coupling physical therapy with pilates, motherhood, and scaling a business.

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Dale Stabler Sweats and the City

Quality Instructors and Studio Trends that Actually Work with Dale Stabler of Sweats and the City

Meet Dale Stabler Dale Stabler, the face behind Sweats and the City, is a literal expert in the fitness industry. For years, Dale has had a massive following on her Instagram account by visiting studios all around NYC and providing her honest feedback. Her account has grown substantially over the years and she is such […]

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Grow Your Business through Referral Programs & Guest Passes

Listen to the podcast episode where I breakdown how to build a referral program that actually works and incentives for guest passes.

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Viral stickermule email

The Viral StickerMule Email…

StickerMule’s viral email supporting Trump is alienating their audience and causing a loss of tens of thousands of followers.

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How to Implement Personalized Marketing Into Your Business

How to Implement Personalized Marketing Into Your Business

Personalized Marketing is a must to connect with clients. Here are tips for personal engagement through quizzes, polls, and stories.

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Social Media Hack

Why It’s Ok To Repeat Yourself On Social Media

My biggest tip to planning and executing your 2024 social media strategy.

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How To Run An Effective Promotion or Sale

Effective promotions and sales say a lot about your business. Learn how often and best practices when running a sale.

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5 Must-track Reports Every Business Owner Needs to Know

5 must-track business reports every small business owner should be running on a monthly or quarterly basis.

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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