I have a very important message to share with you and that is that’s it’s ok to repeat yourself on social media! This past month in The Friday Society Membership, our topic was 2024 Social Media Planning. We approached it from the angle of covering foundational tips when it comes to success on your business social media.
Social media can feel overwhelming at times, especially with how many different platforms there are these days. However, it truly is a gift, and not to mention, a free gift!
We are able to reach the 2.6 billion Instagram users completely free, and in fun creative ways! Just a few years ago, we were having to market to our audience through paid advertisement. Reframing how we approach social media will hopefully give you more enjoyment about posting.
In terms of business strategy, having clear rules, strategies, and prompts that allow you to communicate your brand in a consistent and clear way is key!
Repetition is Key
One major consideration I want to give all of you is that it is totally acceptable, and encouraged, to repeat yourself! I’ll say it again – It’s ok to repeat yourself on social media!! I hear so many clients discuss how icky it can feel to repeat themselves all of the time, but it is necessary!
Repetition may feel like you aren’t being creative enough or that your community will notice and get bored. Let’s put this notion to BED because it’s simply not true!
The best businesses in the world are constantly repeating themselves! Take Macy’s for example, in every single email they touch on the fact that they sell men’s, women’s, and children’s clothing. They have no problem repeating themselves! Every large and successful business is repeating themselves. Start to pay attention and you will notice!
Copy and pasting may not feel good but you can easily re-use content by slightly changing the language. Although the language is different there is still the same underlying message and has a simliar direction to your other posts.
We put so much time into the creation of our posts and reels that re-posting the same reel from a year ago may seem absolutely absurd! I’m here to tell you that it’s not! Our followers are not studying our content and observing. Can you remember what your favorite account posted a year ago? Most likely not.
Our clients are scrolling, reading, and then moving on which means the content isnt sticking with them for as long as it will stay with you!
Maintaining consistent messaging is a pillar to maintaining a strong brand!! Every single successful brand repeats themselves and has super clear messaging.
Social Media Prompts
Below are a few prompts you can use throughout the month.
Write these down in your notes app or use them as a caption.
Remember repetition is key to building a successful brand! Clear, concise, and consistent messaging is what is going to help build your following! It’s ok to repeat yourself on social media and I even encourage you to try it this week!
If you are a member of TFSM make sure to refresh yourself on the lead magnet and brand story webinars!
If you are not a TFSM member, I would love for you to join us!! This is a monthly membership with over 100 amazing health and fitness entrepreneurs from all over the world. It’s just $58 a month which includes 1 monthly training and 2 working office hours. Not to mention perks such as a (very) active community Slack group and discounts to private consultations. You can cancel at anytime! Send me a message on Instagram if you have any questions or sign up here!