Bobby McMullen Bobby Westside ClassPass

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Why ClassPass is Hurting Fitness Studios, PE Backing, and Instructor Fair Pay ft. Bobby McMullen

Bobby McMullen aka Bobby Westside and I discussed how ClassPass is killing boutique fitness and how to build a brand with your instructors.

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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Brutal Business Advice: What Every Service-Based Business Owner Needs to Hear

If you run a yoga studio, pilates studio, wellness practice, or any service-based business, this episode is your permission slip to hear some hard truths — and walk away with a real, low-investment marketing strategy you can actually use. I sat down solo this week to get honest about the stuff most business owners avoid […]

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Is Pilates + Physical Therapy the Future of Body Centric Movement? ft. Allie Duffy, Founder of The Pilates RX

Allie Duffy, the Founder of The Pilates RX and TFS Member, joined me to discuss coupling physical therapy with pilates, motherhood, and scaling a business.

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The Road to 1M: What I Would (and Wouldn’t) Do Again in Growing a Business Organically

How I built a 7-figure business with 5K followers, zero ad spend, and a whole lot of trial and error. Growing a business organically, for both myself and my clients, is my passion. Here’s a quick roadmap for you. I just hit 5K followers. Six years into this business. Growing a business organically takes work, […]

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Daryn Schwartz The space between yoga

The Power of Expanding Your Brand Beyond Your Core Business ft. Daryn Schwartz, The Space Between Yoga

Daryn Schwartz, Founder of The Space Between Yoga talks about her expansion into The Space Together and how it extends beyond their original business plan.

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Jennifer Maavani, Physique 57

Is Bigger Actually Better? Smart Growth Strategies for Boutique Fitness Studio Owners

Jennifer Maanavi, co-founder of Physique 57 talks about boutique fitness expansion, closing stores, and treating employees like family.

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How to Talk About Your Business Without Sounding Like a Robot (episode 129)

On the Friday Society Podcast, I discuss how to market your business without sound like AI and how to consistently communicate your offers.

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Dale Stabler Sweats and the City

Quality Instructors and Studio Trends that Actually Work with Dale Stabler of Sweats and the City

Meet Dale Stabler Dale Stabler, the face behind Sweats and the City, is a literal expert in the fitness industry. For years, Dale has had a massive following on her Instagram account by visiting studios all around NYC and providing her honest feedback. Her account has grown substantially over the years and she is such […]

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Legal Advice for the Fitness and Wellness Industry with Danielle Snead Blanton

Danielle Snead Blanton of DSB Legal discusses the best legal advice for fitness studio owners.

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Sara Habetz Hype Haus Fitness

Efficient Automations & Expanding into a New Demographic ft. Sara Habetz of Hype Haus Fitness

Sara Habetz of Hype Haus Fitness joined me on the podcast to discuss a second location expansion, leveraging technology, and trusting your team.

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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