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It’s Okay to Feel the Weight ft. Regina Smith

I recently caught up with friend and former lululemon ambassador, Regina Smith. I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha. She is also the owner of a coffee shop and local watering […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

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Everything You Need for Successful Online Classes ft. Dianna Falzarano, Founder of Dynamic Fitness

I recently had the opportunity to speak with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. […]

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It’s Time to Stand Up for Yourself ft. Anne Mahlum, founder, Solidcore and Back On My Feet

“Don’t let yourself get caught up in all the work that’s ahead of you. Once you start going through the checklist, you will talk yourself out of it. There’s no entrepreneur out there that knows everything about the business they have started. Not one.” Anne Mahlum, is a self-made two time entrepreneur, Founder & former […]

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So You Want to Get Investment in Your Brand ft. Ed Buckley CEO of PeerFit

Since 2010 PeerFit has been making fitness accessible to corporate employees all over the country. Seeking to “redefine wellness” Peerfit was created to eliminate red tape, streamline personalization, and connect health dollars with fitness experiences people actually wanted to use. The man behind it all is chairman and CEO, Ed Buckley.  As a former lululemon […]

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Every Single Response We’ve Ever Gotten to, “What’s Your Absolute Favorite Song to Workout To?”

Whether we’re sweating it out on the mat, running a lap on the treadmill, doing burpees until our hearts are racing or riding home at SOUL, one thing’s for certain: we’re listening to some pump up music. Every week on The Friday Society we wrap up the episode by asking our guests to name their […]

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Finding Success Through Being a Rookie and a Vet, and Why We’re Not Cancelling 2020 ft. Maria Costello

Maria Costello was already a pro at pivoting when the pandemic hit. As the founding instructor at 3 studios on Long Island all while maintaining her full-time position in a corporate company, she knows a thing or two about staying balanced when things get hectic…oh and did I mention she just had a baby in […]

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Trauma Anniversaries, Knowing You’re Not Alone and the Menu of Meditation ft. Ceasar F. Barajas

As we approach the one year anniversary of this pandemic and our isolated lives, I wanted to share a conversation that’s near and dear to my heart. I recently sat down with a friend of mine,  Ceasar F. Barajas. Caesar and I connected through lululemon and I think you’ll understand why we’ve kept in touch […]

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What it Takes to Train Miss Universe and Establish a Cult-Like Reputation ft. Marissa West, CEO & Heidi Hillman, COO, West Kept Secret

I recently had the opportunity to sit down and get the secrets behind Charlotte, North Carolina’s West Kept Secret. The duo behind WKS is Marissa West and Heidi Hillman and since 2017 they’ve been bringing their dynamic workout to the fitness fanatics of Charlotte and now, thanks to their streaming platform, everywhere else.  The story […]

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The Essentials of Brand Building ft. Gabby Etrog Cohen

Hey everyone, I’m really happy I got the opportunity to catch up with Gabby Cohen on the pod. Gabby is a brand builder through and through. With an impressive resume that includes SoulCycle (where we met!), RentTheRunway and now Harry’s, Gabby knows the important role marketing plays in the growth of a brand. On this […]

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The Importance of Diversifying Your Community ft. Elizabeth & Dale from Sweats And The City

Hey everyone! I am so excited to bring you our episode with Eizabeth Endres and Dale Borchiver from Sweats and the City! Elizabeth and Dale are two of the sweetest, most professional influencers I’ve had the pleasure of working with.  Elizabeth and Dale started Sweats and the City in 2016, and have become one of […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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