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April Marketing Must Dos

Hey everyone!!! Welcome back for our monthly must dos – I hope that your Q1 went well and was a time of building up some foundations, thawing out, and getting excited for what’s in store for the summer! By now, you can probably see your studios and businesses getting a bit more full. People are […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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monthly MARKETING MUST-DOS

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MEDITATION & MINDFULNESS

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Maria Costello says, "Don't Cancel 2020."

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Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

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January Marketing Must-Dos

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end […]

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November Marketing Must-Dos

Hey everyone!!  Welcome back for your monthly roundup of marketing must-dos, a series where I give you my three biggest marketing tips that you should focus on for the month to grow your business. I cannot believe we just turned the clocks back, Halloween is over, and we’re looking at Thanksgiving in just a few […]

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October Marketing Must-Dos

Hey friends!!  So, do we all have our Saturday Night Fever, Flashdance, or workout Barbie outfits ready to go for Halloween yet? Don’t worry – you still have time! And if you have literally any other ideas, please let me know because I am the world’s worst at picking out Halloween outfits.  What I AM […]

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Website Design & Mastering your Revenue Streams ft Elizabeth McCravy

Elizabeth McCravy is such an inspiration to me! Elizabeth is a Founder and CEO by offering website design templates for entrepreneurs and online courses for branding & website designers. With many years of experience, she shares her invaluable wisdom by sharing her journey of going beyond being a 1:1 consultant. This episode is jam packed […]

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Launching a product 101

If you’ve been keeping up on social, you’ll know that I recently relaunched The Friday Society Membership. In just one day, I hit my goal of 20 sign ups and was over the moon. But here’s the thing – I’ve actually done this before, and completely flopped.  I was chatting with a friend last night, […]

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Full Circle Moments

Full circle moments really are special, aren’t they? I want to share two that have been going on in my world – Number 1 :  My October panel & retreat has been saved!!  Okay, this one was a roller coaster of emotions. Three years ago, when my business was in its infancy and The Friday […]

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August Marketing Must-Dos

Hi everyone!! I’m going to start doing a roundup of my monthly marketing must-dos. This will be trends I’m observing from my clients & members all around the world, as well as cultural and timing trends I’m advising my private clients to keep in mind. I hope you’ve all had a summer filled with sunshine, […]

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SoulCycle’s Marketing Miss

Hey everyone!! In today’s solo episode, I break down SoulCycle’s latest (cringey) marketing campaign, where they’re allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:  My experience working at SoulCycle HQ in the marketing department  SoulCycle’s latest marketing campaign, poking at Peloton What I would […]

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The Ripple Effect ft. Angela Manuel Davis

Guys I got to chat with Angela Manuel-Davis! Angela is the Co-Founder and Chief Motivational Officer at AARMY. She’s been praised by Beyoncé and Oprah (OMG!). The industry calls her a fitness evangelist which sounds spot on. She’s a mother, fitness instructor, and all around badass. Her story started at a young age and has […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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