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January Marketing Must-Dos

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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November Marketing Must-Dos

Hey everyone!!  Welcome back for your monthly roundup of marketing must-dos, a series where I give you my three biggest marketing tips that you should focus on for the month to grow your business. I cannot believe we just turned the clocks back, Halloween is over, and we’re looking at Thanksgiving in just a few […]

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October Marketing Must-Dos

Hey friends!!  So, do we all have our Saturday Night Fever, Flashdance, or workout Barbie outfits ready to go for Halloween yet? Don’t worry – you still have time! And if you have literally any other ideas, please let me know because I am the world’s worst at picking out Halloween outfits.  What I AM […]

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Website Design & Mastering your Revenue Streams ft Elizabeth McCravy

Elizabeth McCravy is such an inspiration to me! Elizabeth is a Founder and CEO by offering website design templates for entrepreneurs and online courses for branding & website designers. With many years of experience, she shares her invaluable wisdom by sharing her journey of going beyond being a 1:1 consultant. This episode is jam packed […]

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Launching a product 101

If you’ve been keeping up on social, you’ll know that I recently relaunched The Friday Society Membership. In just one day, I hit my goal of 20 sign ups and was over the moon. But here’s the thing – I’ve actually done this before, and completely flopped.  I was chatting with a friend last night, […]

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Full Circle Moments

Full circle moments really are special, aren’t they? I want to share two that have been going on in my world – Number 1 :  My October panel & retreat has been saved!!  Okay, this one was a roller coaster of emotions. Three years ago, when my business was in its infancy and The Friday […]

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August Marketing Must-Dos

Hi everyone!! I’m going to start doing a roundup of my monthly marketing must-dos. This will be trends I’m observing from my clients & members all around the world, as well as cultural and timing trends I’m advising my private clients to keep in mind. I hope you’ve all had a summer filled with sunshine, […]

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SoulCycle’s Marketing Miss

Hey everyone!! In today’s solo episode, I break down SoulCycle’s latest (cringey) marketing campaign, where they’re allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:  My experience working at SoulCycle HQ in the marketing department  SoulCycle’s latest marketing campaign, poking at Peloton What I would […]

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The Ripple Effect ft. Angela Manuel Davis

Guys I got to chat with Angela Manuel-Davis! Angela is the Co-Founder and Chief Motivational Officer at AARMY. She’s been praised by Beyoncé and Oprah (OMG!). The industry calls her a fitness evangelist which sounds spot on. She’s a mother, fitness instructor, and all around badass. Her story started at a young age and has […]

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Lesley Logan on Doubling Your Business Overnight, Consistency, and The Long Game

Lesley Logan is the Founder of various badass businesses supporting pilates instructors and students. Lesley is an author, podcaster, and offers private business coaching. She has been in the fitness industry for over 14 years, and has so much valuable experience that she was able to share with me. What’s so amazing about Lesley is […]

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

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