Lesley Logan on Doubling Your Business Overnight, Consistency, and The Long Game

March 24, 2022

Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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fitness marketing

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health & wellness

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Lesley Logan, Founder of Profitable Pilates, joins Fitness Marketing Coach, Alexa Cawley, on The Friday Society Podcast

Hey friends!

If you haven’t tuned into my recent episode with Lesley Logan, what are you waiting for?! Lesley has been in the fitness industry for over 14 years, and has so much valuable experience that she was able to share with me.  

Here were some of my favorite takeaways –  

1. What it was like to double business overnight, and what it took to get there.Lesley talked all about how in May of 2020, her membership essentially doubled in size. Yes – this sounds amazing, but she also went into detail on the growing pains that she felt while this was happening, and how she was able to course correct. 

2. What goes into making your members happyWe talked all about how even after years of a successful business, the most important thing is her presence with her members. Tune in to hear how long she spends per week in her slack channel! 

3. Playing the long game with your clients & audienceThis one was so GOOD! I can absolutely relate to most business owners here, when you launch a business and are surprised no one buys your product right away. We talk all about how the long game is actually your best friend, and how to become more accepting of future clients being on a different purchasing timeline than we’d like.  There’s so much in this episode and I’m already hearing such awesome feedback.

I can’t wait for you to tune in!

If you’re more of a visual learner, click here to watch it!

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Hey! I'm Alexa!

I spent the last 9 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

fitness marketing

entrepreneurship

podcasting

health & wellness

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas