Best software for small business in 2025

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The Best Tech & Marketing Systems for Small Businesses in 2024

My favorite software systems in 2024 and how I use them.

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

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monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

Best Marketing Tips

Marketing Strategy – The Best Marketing is Your Current Reality

Amplify your marketing by talking about your products as it’s happening! Show clients what it’s like to work with you instead of only telling them.

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How To Run An Effective Promotion or Sale

Effective promotions and sales say a lot about your business. Learn how often and best practices when running a sale.

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email marketing made easy

Ask Me Anything: Email Marketing Made Easy

In this Ask Me Anything episode we cover all things email marketing. We uncover simple hacks to make email marketing easy and seamless.

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email marketing made easy

Where to start in TFS Membership? How often to raise prices? How many offers is too many?

Hey guys! Welcome back!! In this episode on The Friday Society Podcast I cover health and wellness pricing along with where to start in the membership. Last week, I wasn’t able to drop an episode because I was on the road visiting clients (shoutout Studio47 Pilates) in Cape Cod!! It was so much fun seeing […]

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AMA: Instagram Threads & Engaging Non-Purchasers

The Friday Society Podcast all about my thoughts on Instagram Threads and engaging non-purchasing followers.

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Small business marketing strategies

Starting a membership? Am I too small for marketing?

What to consider before starting a membership and how much time to focus on marketing. Listen to this Ask Me Anything podcast episode!

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SEO 101 and client communications

The Basics of SEO, Capping New Clients, & Client Communication

On this episode of The Friday Society Podcast we discuss SEO basics, client communications, and capping new clients.

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Client Appreciation Strategy

AMA: Automations, Marketing Time Allocation, & Starting a Client Appreciation Strategy

In this Friday Society Podcast episode we touch on a few questions from my community. Take a listen to learn more about system automations, time allocation for marketing, and your client appreciation strategy.

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Small business marketing strategies

Small Business Marketing Strategy: Ask Me Anything

The first ever Ask Me Anything podcast episode focusing on small business marketing strategies.

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Hey! I'm Alexa!

I spent the last 11 years in the health & wellness industry, building brands into household names. Now, I bring that knowledge to wellness entrepreneurs through courses, 1:1 coaching, and The Friday Society Podcast.

categories

monthly MARKETING MUST-DOS

entrepreneurship

FOUNDER STORIES

MEDITATION & MINDFULNESS

popular posts

Maria Costello says, "Don't Cancel 2020."

Sweats & The City On Starting a Platform

Gabby Cohen on PR 101, and how she built SoulCycle

You're Not Alone, with Ceasar F. Barajas

BRAND BUILDING

MARKETING STRATEGY

ASK ME ANYTHING

Not sure where to start?

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